Oil Change Guys History; Part I

September 8, 2010

How do franchise companies come to be? How do they start

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Customer Conversion Mistakes That Will Cost You

September 8, 2010

The following are common mistakes that Sales Managers and Owners make in the sales process which could be costing you thousands or even hundreds of thousands in lost revenue. – No system to capture and log prospect information/contact data on incoming ad calls. – Poor tracking of incoming calls for source and ad success

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A Single Email Is Never Enough

September 7, 2010

“Repetition is the key to advertising (marketing)”. Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads. Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign.

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Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

September 6, 2010

I remember the good old days of the internet when it was a real treat to subscribe to someone’s newsletter and receive all their wonderful information through the convenience of your email. It’s still like this today – for the publishers that are getting it right.

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The Art of Successful Branding

September 4, 2010

Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it’s every single puzzle piece, fitted into the big picture of your company

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How to Boost Conversion Rates, While Lowering Merchant Account Fees!

September 3, 2010

Using an Address Verification System (AVS) when processing your online credit card transactions can help to reduce the number of fraudulent transactions you receive. However, most online merchants don’t know that using AVS can also reduce your number of legitimate orders

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How ToTalk Your Boss Into Giving You A Salary Increase

August 21, 2010

* If you believe you deserve a salary increase, ask for it as soon as possible; don’t procrastinate or wait for your employer to offer it. * Determine what you are worth in the marketplace by carrying out a survey of people in comparable jobs. Never base your case on a need for more money

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eBooks With Reseller Rights Are Your Ticket To Online Success

August 16, 2010

Starting an Online business today is pretty easy and it doesn’t have to cost a fortune, unfortunately being easy to start doesn’t guarantee of success.

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Setting Goals and Obtaining Results

August 15, 2010

GOALS SHOULD BE QUANTIFIABLE: It should be possible to analyze every goal in terms of specific quantifiable objectives. Naturally, for certain tasks, measurement of objectives will be more difficult to attain; the key is to make every effort to reduce each goal to its most quantifiable form

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A Lesson In Email: The Money Is In The List… With The Back-End Sales

August 13, 2010

Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before. The reason for this is because Back-end sales, are the ultimate way to realize the true ‘life-time value’ of your customers/list. Once someone buys from you, and if their experience with your product is good, then you will have no problems selling to them again and again

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